• Trafalgar House: It’s all about reaching far and wide

    In the end, it is consumer access decide the fate of any product.
    A product with Superior distribution will always be winner over
    superior product with poor distribution
    – Arshad Siddiqui
  • Trafalgar House: It’s all about reaching far and wide

    No business can survive without profitability,
    which comes from distributing products.
    This cannot be possible with people – an effective team
    - Shahzad Siddiqui
  • Trafalgar House: It’s all about reaching far and wide

    In Sale and Distribution,
    success only comes from stretching your past limits
    - Debashish

about us

The real test of any brand is when a consumer picks it up from a retail store. No matter how strong is your brand, if not distributed properly will surely dimness from consumer’s mind. Distribution involves getting the product from the manufacturer to the ultimate consumer. Distribution is often a much underestimated factor in marketing and many marketers fall for the trap that if you make a better product, consumers will buy it.

The problem is that retailers may not be willing to devote shelf-space to new products. Retailers would often rather use that shelf-space for existing products that have proven records of selling in past.

We at Trafalgar house help our Clients in connecting their brand to consumers. We help the brands in getting placed at the right outlet and at the right place within the outlet. We believe that any product can be sold if it is placed at the right outlet and at the right place.

622 Towns
674 Stockiest
127 Super Stockiest
250 Dedicated field force

the team

Arshad Siddiqui


Shahzad Siddqui

Senior Consultant

Debashish Barua

Regional Leader

Puneet Sharma

Regional Leader


what we do

  • We believe in creating distribution channel based on clients requirement
    • • Our relationship in market help us to find right channel partners, our existing partners are always there to support us
  • Exclusive team for retailing the products at an outlet level
    • • Existing team to build channel partners
    • • Managerial team to monitor the performance of the team
  • Leveraging the relationship with retailers and wholesalers for the brand Combining various activations to build synergy

services we provide

  • Ensure the brand availability at the right outlets
  • Adequate visibility of the brand at the outlets
  • Implement various “sell in” input for the brand
  • Implement various “Sell out” input for the brand
  • MIS - Brand wise- region wise SKU wise performance


We at Trafalgar house believe that employees are vital part of the organization. They are the pillars that lend immense support towards achieving common company goals and growth objectives.
If you wish to work with us, please drop your resume at trafalgarhouse.hr@gmail.com.
To know more about our services, contact: